We're evolving. Join us.
It's been 213,000 orders. 12,000 Instagram posts. Hundreds of designs. Thousands of product listings. Thousands and thousands of hours of work. Hundreds of thousands of photographs.
It's time to move into a new era of Dixi...
We are so excited to introduce you to the refreshed Dixi that we've been working on in the background for the last few months. When we've teased this change on Instagram it was clear that some of you were worried the heart of Dixi that you have connected with over the years may be no more. But there is something important that you need to know - it's still us here, our aesthetic is staying exactly same; except it will be better. Us, but a bit more refined and in line with our long term goals.
Our logo change is something big that symbolises this new chapter for us, and reflects our desire to simplify the aesthetic you know and love. We don't plan to put this logo on absolutely everything... in fact our plans for the future, particularly for packaging, are exactly the opposite!
You may also find us using the logo accompanied by "Aurum in corde"
Aurum in corde... Jewellery with Heart.
If you've been with us for a while you know how we love referring to Latin names and themes in our collections, so we wanted to draw this more closely into our brand identity but in our own way.
And so, 'Aurum in corde' was born.
Translated from English to Latin, it means 'Jewellery with Heart; but translate it back from Latin to English and it becomes 'Gold in the Heart'. An echo of the Autumn season we all hold dear, that puts into your mind the beating golden hearts of our loving Dixi Pack community.
Disclaimer: Latin scholars, please put your pitchforks down! We know 'Aurum in corde' isn't technically correct, but it's ours.
Another thing you've probably already noticed is our lovely, shiny new website. We hope that it will be much easier for you to shop, more enjoyable to read through and browse (we've already got a couple of months worth of blog posts scheduled for you already that we're excited to share alongside our new goodies!), and loading times should be much better. As much as we've tried to make sure that there isn't, there will probably still be kinks in the website, so if you come across anything that doesn't seem quite right, glitches, or issues with the website experience, please do drop us a message firstname.lastname@example.org.
We hope you're excited to see what we have in store for you and are ready to step into this new era with us. Thank you so much for sticking around and supporting us through these changes!
Hugs & howls,
Amy, Vicky, Marianne, & Matt